It irritates me when I hear Twitter, Facebook et al, blamed for the loss of productivity and foot-in-mouth faux pas by employees. That inevitably leads to the discussion regarding banning the networks from the workplace or the introduction of a lengthy social media policy within the business. Stop blaming the tools – it’s the people using them.
Extra Thick Crust, Hold the Common Sense
As Scott Stratton (@unmarketing) put it at Jobsite’s FreshThinking seminar, “Stop hiring morons”. That may seem a little harsh, but let’s look at an example.
Dominos staff filmed themselves doing disgusting things to food in the kitchen before serving up to customers. They posted it on Youtube and were promptly fired and arrested for their endeavors. That wasn’t Youtube’s fault, it was the morons messing with the pizza.