Unfollow Anti-Social Media Policies

It irritates me when I hear Twitter, Facebook et al, blamed for the loss of productivity and foot-in-mouth faux pas by employees. That inevitably leads to the discussion regarding banning the networks from the workplace or the introduction of a lengthy social media policy within the business. Stop blaming the tools – it’s the people using them.

Extra Thick Crust, Hold the Common Sense

As Scott Stratton (@unmarketing) put it at Jobsite’s FreshThinking seminar, “Stop hiring morons”. That may seem a little harsh, but let’s look at an example.

Domino’s staff filmed themselves doing disgusting things to food in the kitchen before serving it up to customers. They posted it on YouTube and were promptly fired and arrested for their endeavors. That wasn’t YouTube’s fault; it was the morons messing with the pizza.

(more…)

Continue ReadingUnfollow Anti-Social Media Policies

Why Companies Choose the Wrong Agency Partner

A few weeks ago, MediaPost wrote an article on 10 Reasons Why Clients Don’t Pick the Right SEM Agencies.“ This post really got me thinking, and I wanted to make my own similar list of five common traps that marketers fall into that lead to choosing the wrong agency partner.

Picking the right partner for your business is critical to the success of your campaign.  The wrong partner will not understand your business, goals, or even your target market, which could result in campaign failure and thousands of dollars wasted away.

If you are a client looking for an agency partner, stay away from these common problems that can cause you to choose the wrong firm.

1. You don’t have a clearly defined scope of work. Many clients fail to do the requisite preliminary research before issuing an RFP, including taking a hard look in the mirror and being honest about your assets and liabilities and what type of outside firm is likely to complement these.

You probably know about the importance of a good CSS layout so you don’t need them for that, right!? You do what you’re good at and let them do what they’re good at.

If you’re not sure what you need, you can always send out an exploratory RFI (Request for Information) to get a feel for what’s out there and/or hire an experienced consultant to help you navigate the waters.

(more…)

Continue ReadingWhy Companies Choose the Wrong Agency Partner

How to center a tabbed horizontal CSS menu

This article shows and explains a different method for centering a horizontal aligned tabbed CSS menu without using any width at all on the menu. The menus demonstrated are using of unordered lists and background images.

Traditionally horizontally and centered aligned menus are using a fixed width in some way, like the horizontally and centered menu using fixed-width examples at the bottom of this article.

However, I got a question about how to center a horizontally CSS menu with tabs without using fixed width, and since I couldn’t find some information about it I came up with a solution I have called a Horizontally aligned menu with fluid width.  Both examples are using the “Fast rollover without preload” concept.

This horizontally and centered aligned  CSS menu is not using fixed width, no width at all is used. The tabs are also fluid, this is done by using two background images (see images below).

(more…)

Continue ReadingHow to center a tabbed horizontal CSS menu