A few weeks ago, MediaPost wrote an article on 10 Reasons Why Clients Don’t Pick the Right SEM Agencies.“ This post really got me thinking, and I wanted to make my own similar list of five common traps that marketers fall into that lead to choosing the wrong agency partner.
Picking the right partner for your business is critical to the success of your campaign. The wrong partner will not understand your business, goals, or even your target market, which could result in campaign failure and thousands of dollars wasted away.
If you are a client looking for an agency partner, stay away from these common problems that can cause you to choose the wrong firm.
1. You don’t have a clearly defined scope of work. Many clients fail to do the requisite preliminary research before issuing an RFP, including taking a hard look in the mirror and being honest about your assets and liabilities and what type of outside firm is likely to complement these.
You probably know about the importance of a good CSS layout so you don’t need them for that, right!? You do what you’re good at and let them do what they’re good at.
If you’re not sure what you need, you can always send out an exploratory RFI (Request for Information) to get a feel for what’s out there and/or hire an experienced consultant to help you navigate the waters.