design

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”

So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.

Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, or used for, a specific company should look.

A style sheet dictated exactly the typefaces that need to be used in press releases, what specific colors must be used in the masthead, where the logo must be placed, and whatever other elements you could imagine (including many you even couldn’t imagine).

If you use CSS, you can, for example, say something like ‘All of my paragraphs must be indented one inch’, and ‘All must be in 12-point double-spaced Comic Sans’, and ‘Have all lime-green backgrounds’.

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Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable, and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY; now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them; it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers.

Tip #1 – Say Something
Offer some content, an article, a report, or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 

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Discover how you can earn six-figure income (or more!) from [insert your favorite place for vacation here] and while you sleep…”

“…and the best is, you can do it in one short week.”
Sounds familiar?

I didn’t copy other’s people sales letter, but surely you can relate to one as soon as you read it. It’s true, for a few years, I’ve seen many people make it sound like a blog is “the” solution to your business, marketing, and publishing.

Some of the things they talk about hold true. A blog is a great publishing platform, a great way to get closer and being part of your customers and prospects.

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