Community Involvement – The Benefits Of Giving Back

1) It produces joy in your life. It feels good to give to someone or a cause that is truly in need. When you are a blessing to someone else, it produces a type of happiness in you that won’t come from anywhere or anything else.

2) Giving helps you live within your means. If you are giving 5 or 10 percent of your income, it helps you to avoid stretching your own finances to the limit. It forces you to be more precise, focused and planned with the remaining 95 or 90 percent. With less margin for error, you will be less sloppy.

3) It sets an example for your children. When your children see you give, especially giving cheerfully, it will teach them to be generous as well. When you discuss various opportunities for giving with them, it will teach them to be thoughtful and responsible as they decide who or what to support.

We all know that our kids will mimic our behavior. Encouraging them to give with their own money now will set up a great habit for the future.

4) It will help prevent money from ruling your life. As we consciously decide to part with a percentage of our money, it helps prevent our heart from becoming like Ebenezer Scrooge’s.

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Secret Weapon To Happier Customers

Face it: There is no such thing as an “Internet-only” customer. No matter how great your Website is, customers will reach you by phone, fax, email – and, if you have a physical presence, in person.

It’s increasingly (and fortunately) rare to find a Website that does not let customers phone and email for questions, issues, and support. (Even Amazon.com answers its phone for customer service.)

True, these are the same customers who also use the Web to research, order, check on orders, and get support. But in displaying all that cross-channel behavior, customers are giving you important clues about how they want you to reach out to them.

So how do you map out a sharp advertising and marketing strategy for luring new customers? Mix and match your outreach media. Remember, you’re not going after the Web customer, you’re recruiting a multichannel customer.

As Judy Neuman, divisional vice president for Eddie Bauer’s I-Media Group explains: “I want my customer to shop in the store in the mall on Saturday, receive a catalog on Thursday, and shop on the Web Friday night after the kids are in bed.”

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Why Don’t I Use WWSGD Plugin Anymore? This Is Why…

WHAT IS THE WWSGD PLUGIN?

I know when I first started out blogging, the “What Would Seth Godin Do” Plugin or WWSGD Plugin was a must-have on everyone’s list of top 10 plugins. I have been using it now for the past 3 months, or since I started blogging, but have since found one that I think totally outdoes WWSGD!

This is so much more intuitive, highly customizable and just looks clean and stands out at the same time without being obtrusive. What plugin am I talking about… The WP Greet BoxPlugin.

WHAT IS THE WP GREET BOX PLUGIN?

The WP Greet Box is a highly intuitive plugin that provides a “greeting” or “welcome message” based on where the traffic has been driven from to your site.

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