coding and marketing your website

Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable, and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY; now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them; it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers.

Tip #1 – Say Something
Offer some content, an article, a report, or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 

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Discover how you can earn six-figure income (or more!) from [insert your favorite place for vacation here] and while you sleep…”

“…and the best is, you can do it in one short week.”
Sounds familiar?

I didn’t copy other’s people sales letter, but surely you can relate to one as soon as you read it. It’s true, for a few years, I’ve seen many people make it sound like a blog is “the” solution to your business, marketing, and publishing.

Some of the things they talk about hold true. A blog is a great publishing platform, a great way to get closer and being part of your customers and prospects.

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You look at your blog almost every day. You write the articles, you picked/made the design, but how does the blog look and read to your visitors? People with different knowledge and different computers are accessing your web page, can anyone come to your website and understand the blog right away?

CAN PEOPLE UNDERSTAND YOUR WRITING?

A few months ago, I wrote a lesson plan/tutorial for an art class on using Photoshop. I had written lessons on that subject before, but this time I was faced with a far less tech-savvy crowd. One person, in particular, the teacher had a particularly hard time following my directions.

The things I took for granted, like what the menu bar is, were suddenly pushed into the limelight because the teacher couldn’t figure out how to go to File >> New Document.

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