Main | Strictly CSS

7 Tactics to Increase Your Influence

So you’ve started your brand new blog huh? Well, here are 7 tactics to increase your influence.

The excitement may not last long. After a few weeks or months, perhaps you’ve begun to experience burnout. Perhaps you like the feeling to be able to post your opinion on the Web, but writing becomes a chore rather than something fun to do on a regular basis.

Well, you may learn a great deal if you check out the following video where Gary Vaynerchuk is talking about how you can produce up to one hundred content pieces per day and start dominating the social media:

Readership may not grow at the rate that you think the blog is worth the effort. Sounds familiar? I guess it is too many of us. It happens to some of my blogs too, many times.

As with any other venture, it takes an effort to succeed. While a blog turns web publishing into a very easy and convenient task, actually writing great content and building readerships — and later relationships — are the real challenges.

When it comes to your design, keep in mind that you need a well-though CSS layout strategy as well but let’s first see how to attract more readers. Below are my own 7 strategies to find, build and grow our blog readership:

(more…)

One-to-One Marketing – Powerful, but can Destroy Relationship with Customers

Melissa Shore is hardly bothering anymore to open an email from Delta Airlines’ preferred opt-in messages. It’s not because she’s not interested any longer. She needs to travel frequently for her work as a senior analyst with New York-based research firm Jupiter Communications, and she’s always looking for some travel deal.

“About every week, I’d get an email from Delta with discount offers on flights from Atlanta or Chicago,” she says a little mystified. “I was constantly hoping that I would get an email that read, ‘Dear Melissa, we offer you a discount on flights from New York,’ however, I never got anything like that.”

Though Shore says she’s a very loyal customer to businesses that provide quality personalized service, Delta, she says, has missed the mark. “I would really receive not anything from the airline than these irrelevant offerings,” Shore says.

At least the promotional email registration on the airline’s Website now asks for the city of origin. Whether that will translate into deals on flights out of New York remains to be seen.

(more…)

How Corporate Spies Work

Winkler is a former NSA manager specialized in cybercrime. As we all are faced with this sort of bad things that may hurt or damage our hard work, let’s see what he has to say about cybersecurity and why we must first and foremost focus on a bulletproof connection to the Internet.

At the NSA, Winkler learned valuable lessons about cryptoanalysis and database design, among other things. But the spy’s life failed to match his expectations. The NSA, says Winkler, was “more Dilbert than James Bond.”

It was in the private sector that he finally found the intrigue he longed for. While working as a project manager at SAIC, a San Diego-based technology consulting firm, Winkler was asked to conduct a security test for a client company.

The company wanted to know how easy it would be for a competitor to identify its overnight carrier or the type of computer system used in its research library. Winkler took it upon himself to broaden the assignment. “Why go after something so lame?” he says. “The goal was to simulate an attack, and that means computer access.”

(more…)