How to make Online Purchasing easy

E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers’ distrust of merchandise they can’t touch, and other issues get in the way of selling goods online.

Well,, an online jewelry retailer, recently took a new approach to guiding customers toward a purchase. And in doing so, the company saw conversions increase more than 500 percent.

Purchasing made easy has been conducting email marketing campaigns for some time now. It has built up a database of more than 700,000 names, largely through sweepstakes campaigns, and the company sends out thousands of email messages to its database each month.

But back in February, it tried something new. Working with Cybuy, a company that offers digital marketing products, and CheetahMail, an email marketing company, created a special commerce-enabled email message.

The HTML message featured two products: sapphire-and-diamond earrings in white gold and a charm bracelet in sterling silver. Recipients were presented with incentives such as a discount and free shipping; the message also included links back to the Website and explained how to unsubscribe from the database.

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What is CSS and why it matters

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”
So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.

Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, a or used for, a specific company should look.

A style sheet dictated exactly the typefaces that need to be used in press releases, what specific colors must be used in the masthead, where the logo must be placed, and whatever other elements you could imagine (including many you even couldn’t imagine).

A Style Sheet was the best way to maintain consistency in a wide range of applications and documents created by whatever number of writers. The production of individual documents was of course disparate, but style sheets created a cohesive, consistent whole.

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3 Easy Tips to Reach Your Target Group Via Your Website

Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY, now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them, it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers

Tip #1 – Say Something
Offer some content, an article, a report or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 

Tip #2 – Get Social
Add a newsletter sign-up form to your Facebook account, check out our sign up page, – we used Static FBML App., super easy!

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7 Tactics to Increase Your Influance

So you’ve started your brand new blog huh?

The excitement may not last long. After a few weeks or months, perhaps you’ve begun to experience burnout. Perhaps you like the feeling to be able to post your opinion on the Web, but writing becomes a chore rather than something fun to do on a regular basis.

Readership may not grow at the rate that you think the blog is worth the effort. Sounds familiar? I guess it is to many of us. It happens to some of my blogs too, in many times.

As with any other venture, it takes effort to succeed. While a blog turns web publishing into a very easy and convenient task, actually writing great content and building readerships — and later relationships — are the real challenges.

Below are my own 7 strategies to find, build and grow our blog readership:


Content will always be king. People get turned off by a site or blog with excessive ads without solid substance. If you have been blogging for some time, chances are you have several “best” or “popular” articles that you are proud of.

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Achieving Overnight Success

Discover how you can earn six-figure income (or more!) from [insert your favorite place for vacation here] and while you sleep…”

“…and the best is, you can do it in one short week.”
Sounds familiar?

I didn’t copy other’s people sales letter, but surely you can relate to one as soon as you read it. It’s true, for a few years, I’ve seen many people make it sound like a blog is “the” solution to your business, marketing, and publishing.

Some of the things they talk about hold true. A blog is a great publishing platform, a great way to get closer and being part of your customers and prospects.

The thing is, success in blogging is not something to achieve overnight or even in one month.
I have seen a few bloggers who could do it in six short months. I am impressed. They have close relationships with their readers. But still, that is not the end of the story. Maybe some of them get a consulting job from that. Advertising revenue surely flows in.

But, to maintain the traffic, they have to keep churning out content on a regular basis.
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Do you know your readers?

You look at your blog almost every day. You write the articles, you picked/made the design, but how does the blog look and read to your visitors? People with different knowledge and different computers are accessing your web page, can anyone come to your website and understand the blog right away?


A few months ago, I wrote a lesson plan/tutorial for an art class on using Photoshop. I had written lessons on that subject before, but this time I was faced with a far less tech-savvy crowd. One person, in particular, the teacher had a particularly hard time following my directions.

The things I took for granted, like what the menu bar is, was suddenly pushed into the limelight because the teacher couldn’t figure out how to go to File >> New Document.
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How to create invisible profits

There are two systems in which you can be successful; the wage system and the profit system. As you are a visitor to this Blog, I am assuming you are interested in home Internet businesses, which is the ‘profit system’. What is special about these types of internet-based businesses?

The problem with the wage system

Out of interest, the only truly successful people in the wage system are Sports Superstars. So unless you can play tennis like Roger Federer the profit system is the only system where you can make money for yourself instead of, ‘the boss’, and where you can control your future.

As ways to earn extra money on the Internet of the three mentioned above I would venture MLM has attracted most criticism. The main problem with MLM’s is it is possible to make money fast however they miss an important element the other two have. This is called the ‘invisible profit system’. Also, many MLM’s do never sell an actual useful product or service. They simply rely on recruiting more people. This can only go on for so long, people lose interest and ‘drop out’ so you have to keep recruiting.

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