E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers' distrust of merchandise they can't touch, and other issues get in the way of selling goods online.
Well, ICE.com, an online jewelry retailer, recently took a new approach to guide customers toward a purchase. And in doing so, the company saw conversions increase more than 500 percent.
Purchasing made easy