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How to make Online Purchasing easy

E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers’ distrust of merchandise they can’t touch, and other issues get in the way of selling goods online.

Well, ICE.com, an online jewelry retailer, recently took a new approach to guiding customers toward purchase. And in doing so, the company saw conversions increase more than 500 percent.

Purchasing made easy

ICE.com has been conducting email marketing campaigns for some time now. It has built up a database of more than 700,000 names, largely through sweepstakes campaigns, and the company sends out thousands of email messages to its database each month.

But back in February, it tried something new. Working with Cybuy, a company that offers digital marketing products, and CheetahMail, an email marketing company, ICE.com created a special commerce-enabled email message.

The HTML message featured two products: sapphire-and-diamond earrings in white gold and a charm bracelet in sterling silver. Recipients were presented with incentives such as a discount and free shipping; the message also included links back to the ICE.com Website and explained how to unsubscribe from the database.

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Learning Security from Good Hackers

“Last night, I stayed up until 6 o’clock figuring out how to do this,” says Riley “Caezar” Eller, a slender and bookish 27-year-old. Scribbling furiously on a dry-erase board covered with boxy diagrams representing a pair of networked computers, Eller maps out a novel cyberattack-a method of disabling a supposedly impregnable system with a few clever lines of code. His listeners nod each step of the way, occasionally grunting their approval. When the presentation is over and the imaginary defenses have all been surmounted, they break into polite applause.

Such demonstrations are part of the standard curriculum at the major security consultancies. But Eller isn’t giving this lecture in a sterile conference room at PricewaterhouseCoopers or Deloitte & Touche.

The setting is a subterranean hideout that closely resembles a frat house, complete with lava lamps and a rickety bar that reeks of week-old spilled Smirnoff. His cohorts – sworn enemies of office cubicles and Brooks Brothers suits – are members of an invite-only group of ace programmers, cryptography enthusiasts, and hardware wizards. Their think tank-cum-social club is known as the Ghetto Hackers.

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People want expert websites, not just the facts

Many Americans who troll the internet in search of health-related information are bored or simply frustrated with “just the facts”: They want the Web to help manage their health and that of their loved ones. A new generation of “care sites” addresses those demands. These Websites offer sophisticated monitoring devices, tailored treatment plans, personalized webpages that store individuals’ health-care data, and regular interaction with health-care professionals who monitor and/or manage their health.

Internet-based devices that measure and monitor user health and vitals plug into these websites. The devices range in complexity from simple blood pressure cuffs to implantable pacemakers. Web-based health devices can supplement–and, in some cases, replace–traditional monitoring equipment or routine medical exams. The benefits are multi-fold: Web health care is convenient; it encourages real-time patient feedback; it provides online tracking information to enhance treatment plans; and it facilitates cost-effective patient monitoring.

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Why You Need An AdWords Negative Keywords List

It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results. Given this fact, you’ll want to know how to create a meaningful negative keyword list for all your broad match keywords.

If you’re like most, you’ll use a keyword tool like Google’s to find targeted keyword phrases for your AdWords campaigns. Most people will look at the list their particular tool produces, pull out the relevant keywords for their campaign and then discard the rest.

The right thing to do with those discarded keywords is to use them to create your negative keywords list.

Although at first, this might seem strange, the fact is that your keyword tool has discovered these non-targeted keywords when researching your niche. Google obviously thinks they may be relevant and it’s up to you to tell AdWords that they are not.

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