The main aim of the traditional method of marketing was to get as many eyeballs on your services and products as was possible and then hope for a certain percentage of people to purchase. Television commercials, radio advertising, yellow pages, magazine ads, direct mail, etc…are all examples of traditional advertising methods.
These methods are now no longer effective, as several customers now dislike “one way” messaging. People now no longer trust the advertisers. A recent survey done in the US indicated that only 16 percent of people now trust ads whereas 79 percent of people prefer consumer recommendations. Therefore, today marketers are seeking alternative ways to connect directly with their potential customers.
Internet marketing originally became popular by using websites and optimizing those sites using various SEO (search engine optimization) techniques. Though it is still a worthwhile strategy, now SEO has been updated by the Web 2.0 strategies, such as social media marketing.
I often get asked the question what Affiliate Marketing is when I send proposals to potential clients.
In its simplest form, affiliate marketing is commission based marketing. From the perspective of the seller, it is creating a program to pay commissions to those that market your products and services for you. From the perspective of the marketer, it is marketing a product or service and making a commission for each sale.
There are numerous services out there that manage affiliate marketing programs to ensure everyone involved is treated fairly: Google Affiliate Network, Commission Junction, AvantLink, LinkConnector, etc.
Nearly everyone with a website can benefit from participation in affiliate marketing programs. It is a simple, easy and effective way for websites with great content such as magazines sites and blogs to make money. It is also a great way for small businesses to market their products and services because there is no cost unless sales are made.
“I’m selling the same products as my supplier and we both advertise on AdWords. We were wondering whether one of us is eating away some market share from the other by doing so, and we end up paying more per conversion than if only one of us would be using AdWords.”
This is a hard question to answer properly as there are a number of different scenarios that could take place and the effects of each will be quite different on your end results.
Yes, competition can drive up prices. If you’re both competing to position your ad in the same slot on the Search Engine Results Page (SERP), then obviously you’re going to be in direct competition with each other and anyone else who is advertising against that keyword, which could drive up costs.
But, if you’re the only bidders on the SERP and not fighting each other for position, then it’ll make little difference on your conversion rates.
If you are planning to start an online business, then you should be good at sales. Darn good that is.
There are mixed feeling for people when it comes to selling in general. Some people feel that the profession of selling and marketing is a very rewarding career. It is to be noted that for different people, rewards mean different things.
To you, a reward might be monetary and to some others, the rewards might be emotional benefits. For me, this is a very exciting profession to be in and rewards me both emotionally and financially.
There are people who find it very hectic also. They find the job of selling and marketing to be very depressing especially when they don’t meet their deadlines or targets. These people find the job to be very frustrating as they can’t enjoy what they are doing. I do not condemn these people. Maybe selling is not their cup of tea.
After all, not everyone can stick with their day job and not everyone can be entrepreneurs.Continue reading
There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketer’s best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines among the seven or eight top search engines out there. Google being the most popular of all.
When you plug your query into a search engine, it immediately gets to work by looking through all the indexed pages and presents you with all the websites that match the written phrase that you applied. Those with a high ranking will show up first and, more likely than not, a visitor will click on the first websites at the top of the first page. It is only on rare occasions that a visitor will bother going past page 3 unless they were looking for something very specific. Getting on that first page really ought to be what you are striving most for.
“Last night, I stayed up until 6 o’clock figuring out how to do this,” says Riley “Caezar” Eller, a slender and bookish 27-year-old. Scribbling furiously on a dry-erase board covered with boxy diagrams representing a pair of networked computers, Eller maps out a novel cyberattack-a method of disabling a supposedly impregnable system with a few clever lines of code. His listeners nod each step of the way, occasionally grunting their approval. When the presentation is over and the imaginary defenses have all been surmounted, they break into polite applause.
Such demonstrations are part of the standard curriculum at the major security consultancies. But Eller isn’t giving this lecture in a sterile conference room at PricewaterhouseCoopers or Deloitte & Touche.
The setting is a subterranean hideout that closely resembles a frat house, complete with lava lamps and a rickety bar that reeks of week-old spilled Smirnoff. His cohorts – sworn enemies of office cubicles and Brooks Brothers suits – are members of an invite-only group of ace programmers, cryptography enthusiasts, and hardware wizards. Their think tank-cum-social club is known as the Ghetto Hackers.
Many Americans who troll the internet in search of health-related information are bored or simply frustrated with “just the facts”: They want the Web to help manage their health and that of their loved ones. A new generation of “care sites” addresses those demands. These Websites offer sophisticated monitoring devices, tailored treatment plans, personalized webpages that store individuals’ health-care data, and regular interaction with health-care professionals who monitor and/or manage their health.
Internet-based devices that measure and monitor user health and vitals plug into these websites. The devices range in complexity from simple blood pressure cuffs to implantable pacemakers. Web-based health devices can supplement–and, in some cases, replace–traditional monitoring equipment or routine medical exams. The benefits are multi-fold: Web health care is convenient; it encourages real-time patient feedback; it provides online tracking information to enhance treatment plans; and it facilitates cost-effective patient monitoring.
It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results. Given this fact, you’ll want to know how to create a meaningful negative keyword list for all your broad match keywords.
If you’re like most, you’ll use a keyword tool like Google’s to find targeted keyword phrases for your AdWords campaigns. Most people will look at the list their particular tool produces, pull out the relevant keywords for their campaign and then discard the rest.
The right thing to do with those discarded keywords is to use them to create your negative keywords list.
Although at first, this might seem strange, the fact is that your keyword tool has discovered these non-targeted keywords when researching your niche. Google obviously thinks they may be relevant and it’s up to you to tell AdWords that they are not.Continue reading
E-commerce sites everywhere know how tough it is to persuade individuals to complete the final steps of the purchasing process. Abandoned shopping carts, consumers’ distrust of merchandise they can’t touch, and other issues get in the way of selling goods online.
Well, ICE.com, an online jewelry retailer, recently took a new approach to guiding customers toward a purchase. And in doing so, the company saw conversions increase more than 500 percent.
Purchasing made easy
ICE.com has been conducting email marketing campaigns for some time now. It has built up a database of more than 700,000 names, largely through sweepstakes campaigns, and the company sends out thousands of email messages to its database each month.
But back in February, it tried something new. Working with Cybuy, a company that offers digital marketing products, and CheetahMail, an email marketing company, ICE.com created a special commerce-enabled email message.
The HTML message featured two products: sapphire-and-diamond earrings in white gold and a charm bracelet in sterling silver. Recipients were presented with incentives such as a discount and free shipping; the message also included links back to the ICE.com Website and explained how to unsubscribe from the database.