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What is CSS and why it matters

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”
So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.

Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, a or used for, a specific company should look.

A style sheet dictated exactly the typefaces that need to be used in press releases, what specific colors must be used in the masthead, where the logo must be placed, and whatever other elements you could imagine (including many you even couldn’t imagine).

A Style Sheet was the best way to maintain consistency in a wide range of applications and documents created by whatever number of writers. The production of individual documents was of course disparate, but style sheets created a cohesive, consistent whole.

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About Affiliate Marketing

I often get asked the question what Affiliate Marketing is when I send proposals to potential clients.

In its simplest form, affiliate marketing is commission based marketing. From the perspective of the seller, it is creating a program to pay commissions to those that market your products and services for you. From the perspective of the marketer, it is marketing a product or service and making a commission for each sale.

There are numerous services out there that manage affiliate marketing programs to ensure everyone involved is treated fairly: Google Affiliate Network, Commission Junction, AvantLink, LinkConnector, etc.

Nearly everyone with a website can benefit from participation in affiliate marketing programs. It is a simple, easy and effective way for websites with great content such as magazines sites and blogs to make money. It is also a great way for small businesses to market their products and services because there is no cost unless sales are made.

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Show Your Ads Only When Competitors Ads Are Not Showing

“I’m selling the same products as my supplier and we both advertise on AdWords. We were wondering whether one of us is eating away some market share from the other by doing so, and we end up paying more per conversion than if only one of us would be using AdWords.”

This is a hard question to answer properly as there are a number of different scenarios that could take place and the effects of each will be quite different on your end results.

Yes, competition can drive up prices. If you’re both competing to position your ad in the same slot on the Search Engine Results Page (SERP), then obviously you’re going to be in direct competition with each other and anyone else who is advertising against that keyword, which could drive up costs.

But, if you’re the only bidders on the SERP and not fighting each other for position, then it’ll make little difference on your conversion rates.

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Do You Know The Logic Of Selling?

If you are planning to start an online business, then you should be good at sales. Darn good that is.

There are mixed feeling for people when it comes to selling in general. Some people feel that the profession of selling and marketing is a very rewarding career. It is to be noted that for different people, rewards mean different things.

To you, a reward might be monetary and to some others, the rewards might be emotional benefits. For me, this is a very exciting profession to be in and rewards me both emotionally and financially.

There are people who find it very hectic also. They find the job of selling and marketing to be very depressing especially when they don’t meet their deadlines or targets. These people find the job to be very frustrating as they can’t enjoy what they are doing. I do not condemn these people. Maybe selling is not their cup of tea.

After all, not everyone can stick with their day job and not everyone can be entrepreneurs.Continue reading

SEO Techniques For Affiliate Marketers

There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketer’s best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines among the seven or eight top search engines out there. Google being the most popular of all.

When you plug your query into a search engine, it immediately gets to work by looking through all the indexed pages and presents you with all the websites that match the written phrase that you applied. Those with a high ranking will show up first and, more likely than not, a visitor will click on the first websites at the top of the first page. It is only on rare occasions that a visitor will bother going past page 3 unless they were looking for something very specific. Getting on that first page really ought to be what you are striving most for.

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How to Stick to Your Ultimate Goal

In my high school years, I didn’t care so much, dropped out, but later earned my GED after I took a great online (and free) GED prep course from BestGEDClasses. That’s when I developed a clear picture of my dream job. After I graduated from college, the very next week I was sending out my resume. I was desperate for a job. Any job. Just give me a job!

Less than a month I got one. Was it my dream job? No. Did it pay the bills?  Yes, somewhat. My friends got jobs. Did they like their jobs? Somewhat, kind of. But it was okay because we were all on the ‘right track’…

During this time, there were lots of happy hours, parties, events, shopping days, gatherings, dinners. Did I want to go to all these events? A few I really did, but the majority I could have passed on. Did I spend money I didn’t want to spend or didn’t have to spend? Yes!

Before you know it that goal of being a startup engineer, or a web designer, or even the goal of saving enough money to take the new course is buried deep under new clothes, dinner receipts, and revised resumes. It happens all the time. I know people in the tech business that have gotten so caught up in their jobs that before they knew it they were 40 years old, never been married or had kids. I see it in my life as well. Particularly the last few years.

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Learning Security from Good Hackers

“Last night, I stayed up until 6 o’clock figuring out how to do this,” says Riley “Caezar” Eller, a slender and bookish 27-year-old. Scribbling furiously on a dry-erase board covered with boxy diagrams representing a pair of networked computers, Eller maps out a novel cyberattack-a method of disabling a supposedly impregnable system with a few clever lines of code. His listeners nod each step of the way, occasionally grunting their approval. When the presentation is over and the imaginary defenses have all been surmounted, they break into polite applause.

Such demonstrations are part of the standard curriculum at the major security consultancies. But Eller isn’t giving this lecture in a sterile conference room at PricewaterhouseCoopers or Deloitte & Touche.

The setting is a subterranean hideout that closely resembles a frat house, complete with lava lamps and a rickety bar that reeks of week-old spilled Smirnoff. His cohorts – sworn enemies of office cubicles and Brooks Brothers suits – are members of an invite-only group of ace programmers, cryptography enthusiasts, and hardware wizards. Their think tank-cum-social club is known as the Ghetto Hackers.

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People want expert websites, not just the facts

Many Americans who troll the internet in search of health-related information are bored or simply frustrated with “just the facts”: They want the Web to help manage their health and that of their loved ones. A new generation of “care sites” addresses those demands. These Websites offer sophisticated monitoring devices, tailored treatment plans, personalized webpages that store individuals’ health-care data, and regular interaction with health-care professionals who monitor and/or manage their health.

Internet-based devices that measure and monitor user health and vitals plug into these websites. The devices range in complexity from simple blood pressure cuffs to implantable pacemakers. Web-based health devices can supplement–and, in some cases, replace–traditional monitoring equipment or routine medical exams. The benefits are multi-fold: Web health care is convenient; it encourages real-time patient feedback; it provides online tracking information to enhance treatment plans; and it facilitates cost-effective patient monitoring.

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Why You Need An AdWords Negative Keywords List

It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results. Given this fact, you’ll want to know how to create a meaningful negative keyword list for all your broad match keywords.

If you’re like most, you’ll use a keyword tool like Google’s to find targeted keyword phrases for your AdWords campaigns. Most people will look at the list their particular tool produces, pull out the relevant keywords for their campaign and then discard the rest.

The right thing to do with those discarded keywords is to use them to create your negative keywords list.

Although at first, this might seem strange, the fact is that your keyword tool has discovered these non-targeted keywords when researching your niche. Google obviously thinks they may be relevant and it’s up to you to tell AdWords that they are not.Continue reading

Community Involvement – The Benefits Of Giving Back

1) It produces joy in your life. It feels good to give to someone or a cause that is truly in need. When you are a blessing to someone else, it produces a type of happiness in you that won’t come from anywhere or anything else.

2) Giving helps you live within your means. If you are giving 5 or 10 percent of your income, it helps you to avoid stretching your own finances to the limit. It forces you to be more precise, focused and planned with the remaining 95 or 90 percent. With less margin for error, you will be less sloppy.

3) It sets an example for your children. When your children see you give, especially giving cheerfully, it will teach them to be generous as well. When you discuss various opportunities for giving with them, it will teach them to be thoughtful and responsible as they decide who or what to support. We all know that our kids will mimic our behavior. Encouraging them to give with their own money now will setup a great habit for the future.

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Secret Weapon To Happier Customers

Face it: There is no such thing as an “Internet-only” customer. No matter how great your Website is, customers will reach you by phone, fax, email – and, if you have a physical presence, in person. It’s increasingly (and fortunately) rare to find a Website that does not let customers phone and email for questions, issues, and support. (Even Amazon.com answers its phone for customer service.)

True, these are the same customers who also use the Web to research, order, check on orders, and get support. But in displaying all that cross-channel behavior, customers are giving you important clues about how they want you to reach out to them.

So how do you map out a sharp advertising and marketing strategy for luring new customers? Mix and match your outreach media. Remember, you’re not going after the Web customer, you’re recruiting a multichannel customer. As Judy Neuman, divisional vice president for Eddie Bauer’s I-Media Group explains: “I want my customer to shop in the store in the mall on Saturday, receive a catalog on Thursday, and shop on the Web Friday night, after the kids are in bed.”

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