What is CSS and why it matters

CSS stands for Cascading Style Sheet. Not so illuminating as you had hoped? Well, let’s take a look if we break the definition down to the important elements:

“Style sheets have actually been around longer than the internet.”
So this is about Style Sheet – CSS. This is useful as a starting point, since we have known style sheets already at the time when the web still had to be created.

Back in the old and golden days of the world of business, style sheets were quite literally sheets (or more often, documents) that were describing, in excruciating detail, how all documents created by, a or used for, a specific company should look.

A style sheet dictated exactly the typefaces that need to be used in press releases, what specific colors must be used in the masthead, where the logo must be placed, and whatever other elements you could imagine (including many you even couldn’t imagine).

A Style Sheet was the best way to maintain consistency in a wide range of applications and documents created by whatever number of writers. The production of individual documents was of course disparate, but style sheets created a cohesive, consistent whole.

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Why You Need An AdWords Negative Keywords List

It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results. Given this fact, you’ll want to know how to create a meaningful negative keyword list for all your broad match keywords.

If you’re like most, you’ll use a keyword tool like Google’s to find targeted keyword phrases for your AdWords campaigns. Most people will look at the list their particular tool produces, pull out the relevant keywords for their campaign and then discard the rest.

The right thing to do with those discarded keywords is to use them to create your negative keywords list.

Although at first, this might seem strange, the fact is that your keyword tool has discovered these non-targeted keywords when researching your niche. Google obviously thinks they may be relevant and it’s up to you to tell AdWords that they are not.

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Community Involvement – The Benefits Of Giving Back

1) It produces joy in your life. It feels good to give to someone or a cause that is truly in need. When you are a blessing to someone else, it produces a type of happiness in you that won’t come from anywhere or anything else.

2) Giving helps you live within your means. If you are giving 5 or 10 percent of your income, it helps you to avoid stretching your own finances to the limit. It forces you to be more precise, focused and planned with the remaining 95 or 90 percent. With less margin for error, you will be less sloppy.

3) It sets an example for your children. When your children see you give, especially giving cheerfully, it will teach them to be generous as well. When you discuss various opportunities for giving with them, it will teach them to be thoughtful and responsible as they decide who or what to support. We all know that our kids will mimic our behavior. Encouraging them to give with their own money now will setup a great habit for the future.

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Secret Weapon To Happier Customers

Face it: There is no such thing as an “Internet-only” customer. No matter how great your Website is, customers will reach you by phone, fax, email – and, if you have a physical presence, in person. It’s increasingly (and fortunately) rare to find a Website that does not let customers phone and email for questions, issues, and support. (Even Amazon.com answers its phone for customer service.)

True, these are the same customers who also use the Web to research, order, check on orders, and get support. But in displaying all that cross-channel behavior, customers are giving you important clues about how they want you to reach out to them.

So how do you map out a sharp advertising and marketing strategy for luring new customers? Mix and match your outreach media. Remember, you’re not going after the Web customer, you’re recruiting a multichannel customer. As Judy Neuman, divisional vice president for Eddie Bauer’s I-Media Group explains: “I want my customer to shop in the store in the mall on Saturday, receive a catalog on Thursday, and shop on the Web Friday night, after the kids are in bed.”

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Why Don’t I Use WWSGD Plugin Anymore? This Is Why…

WHAT IS THE WWSGD PLUGIN?

I know when I first started out blogging, the “What Would Seth Godin Do” Plugin or WWSGD Plugin was a must-have on everyone’s list of top 10 plugins. I have been using it now for the past 3 months, or since I started blogging, but have since found one that I think totally out does WWSGD!

This is so much more intuitive, highly customizable and just looks clean and stands out at the same time without being obtrusive. What plugin am I talking about… The WP Greet BoxPlugin.

WHAT IS THE WP GREET BOX PLUGIN?

The WP Greet Box is a highly intuitive plugin that provides a “greeting” or “welcome message” based on where the traffic has been driven from to your site. Much like the WWSGD plugin, you can customize the message that you display in your welcome message, however, this plugin also allows you to “re-share” or “re-syndicate” based on, again, the traffic source or site referrer.

Check out my quick video below which shares with you just how awesome this plugin is and why I have decided to go with this one and ditch WWSGD. Enjoy!

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How to Stick to Your Ultimate Goal

In my high school years, I didn’t care so much, dropped out, but later earned my GED  after I took a great online (and free!) course. That’s when I developed a clear picture of my dream job. I took a free career quiz from MyCareerTools.com, and after I graduated from college, the very next week I was sending out my resume. I was desperate for a job. Any job. Just give me a job!

Less than a month I got one. Was it my dream job? No. Did it pay the bills?  Yes, somewhat. My friends got jobs. Did they like their jobs? Somewhat, kind of. But it was okay because we were all on the ‘right track’…

During this time, there were lots of happy hours, parties, events, shopping days, gatherings, dinners. Did I want to go to all these events? A few I really did, but the majority I could have passed on. Did I spend money I didn’t want to spend or didn’t have to spend? Yes!

Before you know it that goal of being a startup engineer, or a web designer, or even the goal of saving enough money to take the new course is buried deep under new clothes, dinner receipts, and revised resumes. It happens all the time. I know people in the tech business that have gotten so caught up in their jobs that before they knew it they were 40 years old, never been married or had kids. I see it in my life as well. Particularly the last few years.

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3 Easy Tips to Reach Your Target Group Via Your Website

Email marketing is one of the most effective ways to grow your business. It’s highly targeted, highly trackable and it’s cheap! How else can you deliver a custom marketing message directly to the inbox of a highly targeted subscriber? Nowhere! 

So enough about the WHY, now let’s talk about the HOW. To start, you need a list of people to email, right? Growing your email list can be as challenging as marketing to them, it’s certainly as important. Here are a couple of easy tips for increasing your email subscribers

Tip #1 – Say Something
Offer some content, an article, a report or even a video. Choose a subject that you’re an expert in, something that you’re passionate about, something that people are going to want to read. Invite your website visitors to sign-up for your email newsletter in exchange for the content. 


Tip #2 – Get Social
Add a newsletter sign-up form to your Facebook account, check out our sign up page, http://on.fb.me/tetnewsletter – we used Static FBML App., super easy!

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7 Tactics to Increase Your Influance

So you’ve started your brand new blog huh?

The excitement may not last long. After a few weeks or months, perhaps you’ve begun to experience burnout. Perhaps you like the feeling to be able to post your opinion on the Web, but writing becomes a chore rather than something fun to do on a regular basis.

Readership may not grow at the rate that you think the blog is worth the effort. Sounds familiar? I guess it is to many of us. It happens to some of my blogs too, in many times.

As with any other venture, it takes effort to succeed. While a blog turns web publishing into a very easy and convenient task, actually writing great content and building readerships — and later relationships — are the real challenges.

Below are my own 7 strategies to find, build and grow our blog readership:

1. CONTENT IS KING

Content will always be king. People get turned off by a site or blog with excessive ads without solid substance. If you have been blogging for some time, chances are you have several “best” or “popular” articles that you are proud of.

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Achieving Overnight Success

Discover how you can earn six figure income (or more!) from [insert your favorite place for vacation here] and while you sleep…”

“…and the best is, you can do it in one short week.”
Sounds familiar?

I didn’t copy other’s people sales letter, but surely you can relate to one as soon as you read it. It’s true, for a few years, I’ve seen many people make it sound like a blog is “the” solution to your business, marketing, and publishing.

Some of the things they talk about hold true. A blog is a great publishing platform, a great way to get closer and being part of your customers and prospects.

The thing is, success in blogging is not something to achieve overnight or even in one month.
I have seen a few bloggers who could do it in six short months. I am impressed. They have close relationships with their readers. But still, that is not the end of the story. May be some of them get a consulting job from that. Advertising revenue surely flows in.

But, to maintain the traffic, they have to keep churning out content on a regular basis.

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Do You Know your readers?

You look at your blog almost every day. You write the articles, you picked/made the design, but how does the blog look and read to your visitors? People with different knowledge and different computers are accessing your web page, can anyone come to your website and understand the blog right away?

CAN PEOPLE UNDERSTAND YOUR WRITING?

A few months ago, I wrote a lesson plan/tutorial for an art class on using Photoshop. I had written lessons in that subject before, but this time I was faced with a far less tech savvy crowd. One person in particular, the teacher had a particularly hard time following my directions.

The things I took for granted, like what the menu bar is, was suddenly pushed into the lime light because the teacher couldn’t figure out how to go to File >> New Document.

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